We trust banks to store our finan­cial assets and then selec­tively grant per­mis­si­on to cer­tain enti­ties, such as our employ­er or our gym, to access our infor­ma­ti­on and retrie­ve what they need, while we can add or revo­ke access with rela­ti­ve ease. Simi­lar­ly, by 2020, the­re will be inter­ope­ra­ble ser­vices that talk to each other and use con­su­mer data in a trans­pa­rent yet pro­tec­ted man­ner. Giving con­su­mers abso­lu­te con­trol over their infor­ma­ti­on and empowe­ring them to choo­se to grant access to dif­fe­rent ser­vices will ease anxie­ty over the use of per­so­nal data. Issu­es of intru­si­on will dimi­nish as the­re will be full dis­clo­sure about which ser­vices are cho­sen and how per­so­nal data is being used.

Quel­le: Per­va­si­ve Com­mer­ce. How Pro­duct Intel­li­gence is Enab­ling Shop­ping Expe­ri­en­ces Tailo­red for You (White­pa­per)

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht.

Diese Website verwendet Akismet, um Spam zu reduzieren. Erfahre mehr darüber, wie deine Kommentardaten verarbeitet werden.

WP Twitter Auto Publish Powered By : XYZScripts.com