Most managers manage for yesterday’s conditions (Ted Levitt)

Most managers manage for yesterday’s conditions, because yesterday is where they got their experiences and had their successes. But management is about tomorrow, not yesterday. Tomorrow concerns what should be done, not what has been done. “Should” is determined  by the external environment – what competitors (old, new, and potential) can and might do, the choices this will give customers and those who advise or direct customers, the rules constantly being made by governments and other  players, demographic changes, advances in generalized knowledge and technology, changing ecology and public sentiment and the like.

Quelle: Thinking about management 

Weitere Informationen:

Dieser Beitrag wurde unter Sonstiges abgelegt und mit verschlagwortet. Setze ein Lesezeichen auf den Permalink.

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht.

Diese Website verwendet Akismet, um Spam zu reduzieren. Erfahre mehr darüber, wie deine Kommentardaten verarbeitet werden.