Von Ralf Keuper

In dem Report The Eco­no­mics of Digi­tal Iden­ti­ty, der von Ora­cle gespons­ort wur­de, wird die erfolgs­kri­ti­sche Bedeu­tung digi­ta­ler Iden­ti­tä­ten für Unter­neh­men her­vor­ge­ho­ben. In der Ein­lei­tung steht:

The­re will be win­ners and losers in this future of all-enve­lo­ping digi­tal con­nec­ti­vi­ty. In the rush to open up new digi­tal chan­nels, busi­nes­ses can­not afford to lose sight of the need to iden­ti­fy and enga­ge with indi­vi­du­als using a huge ran­ge of mobi­le devices. Under­stan­ding and mana­ging digi­tal iden­ti­ties is beco­m­ing cri­ti­cal becau­se a sin­gle view of an indi­vi­du­al cus­to­mer is the key to knowing that per­son bet­ter and buil­ding a deeper rela­ti­ons­hip with him or her.  … The mes­sa­ge is clear: com­pa­nies must have a well-con­si­de­red approach to the use and pro­tec­tion of the­se data in an age in which ear­ning cus­to­mers’ trust—and not let­ting them down—is essen­ti­al to future prosperity.

In der Digi­tal­mo­der­ne habe sich die Macht zu den Eigen­tü­mern der per­so­nen­be­zo­ge­nen Daten verschoben:

Today, far richer digi­tal-iden­ti­ty infor­ma­ti­on loo­ks set to dri­ve new oppor­tu­nities and news ways of working. Power is shif­ting dra­ma­ti­cal­ly in the direc­tion of the “owners” of that information…

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