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Von Ralf Keuper
Die Übertragung von aus der Biologie stammenden Begriffen auf die Wirtschaft führt rasch zum Vergleich von Äpfeln mit Birnen [1]Banking trifft Evolutionstheorie #1. Besonders häufig werden Begriffe wie Evolution, Ökosystem und DNA verwendet.
Eine der wenigen Veröffentlichungen, die einen durchaus kreativen Gebrauch von dem Begriffsrepertoire der Biologie macht, ist The future banking ecosystem Evolution and innovation in the digital era von Microsoft.
IN NATURE, ADAPTIVE DYNAMICS refers to the introduction of new species into what was previously a stable ecosystem. This can lead to drastic change—new entrants have fundamentally different traits, often displacing or causing the extinction of native species. Financial institutions find themselves in a similar environment: new competitors are challenging orthodoxies and rewriting the established rules that have long governed the banking landscape. This has occurred in many other industries: who could have foreseen the hospitality or transportation industries upset so abruptly by a couple of user friendly apps and well-designed platforms, like Airbnb or Uber? Or that the venerable newspaper indu…
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References ↑1 Banking trifft Evolutionstheorie #1