Von Ralf Keuper

Seit der Ver­brei­tung des kom­mer­zi­el­len Inter­nets haben die Ban­ken zahl­rei­che Ver­su­che unter­nom­men, im E‑Commerce Fuss zu fas­sen. Bis­lang ohne nen­nens­wer­ten Erfolg (Vgl. dazu: B2B-Platt­for­men – eine wei­te­re ver­pass­te Chan­ce der Ban­ken & B2B-Ban­king ohne Ban­ken). Nun wagt die spa­ni­sche BBVA den Ver­such, wie in BBVA sets sights on Ama­zon with new pilot pro­ject berich­tet wird.

BBVA will zusam­men mit dem spa­ni­schen Restau­rant El Cel­ler de Can Roca deren Pro­duk­te auf Ama­zon vertreiben.

BBVA has a dou­ble-pron­ged objec­ti­ve in using El Celler’s pro­ducts to kick of its jour­ney into Ama­zon. First, the bank wants to share its digi­tal exper­ti­se with the Roca bro­thers so they can bene­fit in sel­ling their exclu­si­ve pro­ducts online. This approach also pro­vi­des BBVA with a pilot pro­ject whe­re it can tri­al the func­tio­n­a­li­ty of the world’s lar­gest e‑commerce por­tal, paving the way for the bank to offer other types of finan­cial pro­ducts in the future. Cur­r­ent­ly BBVA alrea­dy sells clo­se to 60 per­cent of its pro­ducts over digi­tal chan­nels. Sel­ling through Ama­zon would extend online sales oppor­tu­nities, com­ple­men­ting the bank’s pro­prie­ta­ry digi­tal chan­nels (in: BBVA, tog­e­ther with El Cel­ler de Can Roca, laun­ches pro­duct sales on Ama­zon).

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