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Von Ralf Keuper
Der Finanzarm von Alibaba, Ant Financials, hat den Funktionsumfang seiner mobilen Bezahllösung Alipay deutlich erhöht, wie es in Ant Financial launches upgraded Alipay app to rival WeChat heisst.
Konkret:
The new app, dubbed Alipay 9.0, combines two former independent brands Alipay and Alipay Wallet, into one, to serve as a one-stop financial solution allowing users to shop online, manage their daily financial lives, as well as connect and pay for a wide variety of local services with their smartphones.
Through the Merchants tab, one of the two primary tabs featured in the Alipay app to replace the previous “Service Window,” users can learn the locations of nearby restaurants, shops and amusement facilities, obtain e‑coupons and settle payments at merchants’ e‑shops via Alipay.
In diese bzw. in eine ähnliche Richtung werden sich auch Google, Apple, Samsung und facebook bewegen. Mit der Einführung des Buy-Buttons haben Google und facebook bereits den ersten Schritt gemacht.
Weitere Informationen:
Here’s an analysis of Alipay’s aggressive moves to win foreign markets