We need personal data “banks” #3

We trust banks to store our financial assets and then selectively grant permission to certain entities, such as our employer or our gym, to access our information and retrieve what they need, while we can add or revoke access with relative ease. Similarly, by 2020, there will be interoperable services that talk to each other and use consumer data in a transparent yet protected manner. Giving consumers absolute control over their information and empowering them to choose to grant access to different services will ease anxiety over the use of personal data. Issues of intrusion will diminish as there will be full disclosure about which services are chosen and how personal data is being used.

Quelle: Pervasive Commerce. How Product Intelligence is Enabling Shopping Experiences Tailored for You (Whitepaper)