Just as the banks, credit card com­pa­nies and credit agen­ci­es pro­tect our finan­ces and faci­li­ta­te our tran­sac­tions, we need per­so­nal data “banks” that can hold our data on our behalf, ser­ve us, pro­tect us, get the best deal for our data. Cru­cial­ly, they can safe­ly share it with busi­nes­ses and governments accord­ing to rules set by us and over­se­en by regu­la­ti­on (in: A new cul­tu­re of data sharing)

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