Apple Pay changed all that when it launched with support from thousands of merchants and dozens of banks, and quickly grew to support 90 percent of iOS devices. There was also Softcard, a rather unknown digital wallet backed by T-Mobile, AT&T, and Verizon. Softcard ended upmerging with Google Wallet to help close the gap between it and Apple Pay. Frankly, Google Wallet and Softcard were just never seen as a threat to the status quo. It wasn’t until September 2015 that Google put together its new payment solution to take on Apple Pay. It called the app Android Pay. .. Before Apple Pay, Google Wallet and Softcard struggled to hold ground, and many of their problems stemmed from the industry they tried to take on.
.. no launch is ever meant to be perfect. Even the credit cards we know and love launched with much chaos back in 1958 as thousands of people woke up one morning with strange new devices called credit cards. It took years before paying with plastic really caught up. Only time will tell to see which digital wallets really catch on.
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