Tomorrow’s applications will consume multiple sources of data to create a fine-grained context. They will leverage calendar data, location data, historic clickstream data, social contacts, information from wearables, and much more. All that rich data will be used as the input for predictive analytics and personalization services. Eventually, data-driven experiences will be the norm.
In some service industries – like banking, publishing, communications, or entertainment – it soon became possible to disaggregate the critical units of service activity into digitized sequences, electronic packets, data blocks, or bytes of information that could be endlessly combined or manipulated for new effects or to satisfy individual customer and operating needs. .. In all industries, seeking out such micro-units enables the highest possible degree of segmentation, strategic fine-tuning, value added definition, and cost control to help connect and target new innovations in the marketplace. (in: Innovation Explosion. Using intellect and software to revolutionize growth strategies).